We’re developing technologies and vehicles to meet the growing demands of a market in which customers want vehicles to be both sustainable and fun, bespoke yet affordable, cutting edge but traditionally crafted.
We aren’t in the business of me-too products. We’re creating vehicles to delight customers, which they want as much as need, and which provide the experience and exclusivity the major carmakers don’t.
passionate about sustainable, dynamic motoring
With its partners, Alcraft Motor Company is developing British-engineered electric powertrains and electric vehicle platforms, including British-designed motors and bespoke battery packs and electronics, for use in both our own vehicles and potentially in other products and applications.
We’re focusing on vehicles with electric powertrains, but where necessary are developing supplementary hybrid systems to achieve the optimum balance between reducing environmental impact and the practical considerations of performance and range.
Our solutions draw on the British engineering tradition of minimising weight and maximising efficiency to enhance performance – an ethos perfectly suited to electric vehicles.
These technologies are being developed to provide desirable low-volume vehicles which meet premium, niche-market requirements – combining exciting dynamics and fun with the inherent simplicity and liberating experience offered by electric powertrains.
Design is at the heart of Alcraft Motor Company. We believe that it’s an integral component of a vehicle - form following function. And electric vehicles now offer the opportunity for designers to rethink the conventional form of the car, without the need to accommodate bulky engines and transmissions.
From Morgan to the Mini and the Land Rover Defender to the London bus, Britain has long produced innovative and distinctive automotive designs. That’s why we partnered with the London’s Royal College of Art, which runs the world’s foremost vehicle design course. And it’s why our designers have all graduated from there or have since been affiliated with it.
Our lead designers have worked for some of the world’s most emotive car brands, bringing heritage into contemporary products. They’ve also designed luxury watches and boats. They are now developing a design language for Alcraft’s own products which will reflect both the contemporary nature of hi-tech, sustainable future mobility and the traditional and timeless virtues of British design.
people and partners with a cutting-edge record
Alcraft Motor Company founder David Alcraft’s path to the electric vehicle highway has not been straight or conventional. He’s a former pharmacist and chairman and CEO of several businesses in the pharmaceuticals, biotech and healthcare fields.
Medicine to electric vehicles? Well, he does have a track record of developing products and taking them to production. And he’s built successful businesses from scratch. But the two things inspiring him to build an electric vehicle business are steam and vodka – both natural but with transformative properties.
He loves vintage and classic cars, which is where the steam comes in. On discovering that steam cars were setting speed records at the turn of the 20th century his curiosity was piqued. He managed to get a ride in a Stanley which had reached 127mph in 1906, and became a sponsor of Don Wales’ successful attempt to set a new steam car speed record of 148mph in 2009. But he had other ideas forming…
Realising that electric vehicles have the same phenomenal, instant torque characteristics as steam cars – but without the rather inconvenient need for a boiler, a water supply and a condenser - he turned his mind to starting an electric vehicle business.
But not without first taking a good hard look at vodka – specifically Grey Goose vodka and its founder, Sidney Frank. Frank, like David, started a new business after he had ‘retired’. He conceived Grey Goose at the age of 78, creating a product with a distinct identity, and sold it in 2004 for $2bn and becoming a great philanthropist.
“I admire Sidney Frank’s attitude to business – a clear vision and an innovative approach to create and dominate a niche. The new enabling technologies and changing attitudes in how people want to enjoy mobility open up that niche. My aim is to build such a company, offering distinctive products and creating jobs. And having fun of course.”