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Alcraft Appoints First Commercial Partner

Alcraft Motor Company has appointed its first commercial partner, Abbeyfield Sports and Classics, based in Chertsey, Surrey, close to London.

Abbeyfield will lead in developing a database of prospective customers for the Alcraft GT, which is being developed towards production. It will also manage those relationships. The GT generated an exceptionally positive response when the first images and details were officially revealed in September.

Abbeyfield proprietor Bryan McMorran has over 25 years’ experience in buying and selling rare and high-value cars, including over 15 years with the Aston Martin brand.

“I’m thrilled to be part of the Alcraft Motor project,” he says. “I was fascinated by its authenticity and individuality, and very impressed by the grounding and experience of those involved.

“Customers buying a classic car or a cutting-edge, bespoke vehicle require the same personal, discreet and ultra-professional approach. I believe that our experience of this, and sourcing and consigning vehicles we’re passionate about, is ideal for helping develop the Alcraft brand.”

Alcraft Managing Director, David Alcraft, adds, “Although we are a business with cutting-edge technology, the GT will be a beautifully conceived, high-end car and part of the UK’s specialist low-volume and luxury sector. In this part of the market, and as a new brand, it is essential to have the human touch, contacts and experience of managing high-value customer relationships. Bryan offers that and we’re delighted to welcome him on board.”

Find out more about Abbeyfield at Bryan McMorran can be contacted at